Blog
Ruth Furman’s Blog
How my little brother's joy and stubbornness inspires me
My younger brother, Joel, lives in my hometown of South Bend, Ind.
He has Down Syndrome and along with our older brother I’m his co-guardian who makes decisions about his care.
When business gets personal – and everyone wins
It’s often said that you should separate your personal and professional lives, but in my line of work, that’s definitely not always the case. In fact, some of my best business wins come when friendships and client relationships intersect.
Ruth Furman discusses her ‘journalist’s mindset’ in CanvasRebel interview
Ruth Furman recently sat down for an interview with CanvasRebel, an online publication spotlighting entrepreneurs and their paths to success.
In the conversation, Furman shared how she aspired to be a lifelong journalist while in college but later decided to open her own PR firm.
Ruth Furman shares PR gems for small and micro businesses on the Actionable Marketer podcast
Ruth Furman, owner of ImageWords Communications, recently appeared on the Actionable Marketer podcast, hosted by Kri Edholm. The show, titled “The Untapped Power of PR,” explores how micro and small businesses doing their own marketing can leverage PR opportunities to grow their brand and business.
Ruth Furman nominated for 2024 Top Tech Awards honor
Ruth Furman has always dared to do things differently, and she’s no stranger to pushing boundaries and comfort zones – especially her own.
Business Insider asks Ruth Furman how she runs her business while her husband enjoys retirement
Business Insider magazine recently featured Ruth Furman, principal of ImageWords Communications. Journalist Cailey Griffin interviewed Furman about how she still runs her own PR firm even though her husband retired five years ago.
Seeing the value in your work without external reinforcement
I’m one of those lucky people who loves their work, and doesn’t see it as a job. I’m always energized to find new media opportunities for my clients, and I see my work as fulfilling and rewarding. I am blessed to have many grateful clients who sing my praises and thank me for my efforts.
7 tips to optimize your news coverage for brand and business growth
If you’ve put in the hard work to receive media attention, or you’ve paid a PR professional to find exposure, it’s important to remember that your work doesn’t stop once the camera turns off or the story is published.
Sometimes it's good to break your own rules
2024 has been a blur. I spent a good part of the year caring for my mother in Indiana while maintaining a high-touch customer experience for my clients in absentia. Somehow, I’ve managed to do it, and I’m grateful for all the help from my very nimble and responsive team.
What is a key lesson you learned from your mom that somehow helps or inspires you in business?
My mother, Sally, left a mark on me for sure, and gave me many rules to live by. I feel these four apply directly to business.
Putting customers over costs, swallowing my fear, and thriving
When my mother developed health issues, I dropped everything, left my home in Las Vegas and went to her home in Indiana.
Nice Jewish Girl Doodles Launches Across US
Nice Jewish Girl (NJG) Doodles is proud to announce its official launch, offering unique, hand-crafted stationery and gifts to celebrate Jewish culture and create community.
HEALS podcast sheds light on how PR supports healthcare marketing
Public relations is a key piece to an overall marketing strategy in many industries, but that may come as a surprise to those who market healthcare enterprises.
Ruth Furman discusses the power in slowing down and collaborating with competitors on the ‘She Means Business’ podcast
On Ashley Mastowski’s “She Means Business” podcast, she recently talked a little about how and why she collaborates with her competitors and how slowing down has sped up revenues for her business in 2024.
Ruth Furman talks about how she tackles PR strategy with clients on the ‘Your Ateh’ podcast
Ruth Furman recently joined host Mary Grace Yniguez, owner of Social Register Network, a support community for entrepreneurs and business owners, on her “Your Ateh Podcast
Ruth Furman shares PR tips for cleaning companies on MaidCentral’s Smart Business Moves podcast
Ruth Furman shares PR tips for cleaning companies on MaidCentral’s Smart Business Moves podcast Ruth Furman recently appeared on MaidCentral’s Smart Business Moves podcast. The show is co-hosted by Tom Stewart, owner of cleaning business operations software developer MaidCentral, and Liz Trotter, owner of Core Profit Builders, a cleaning business coaching company. It was the first time the podcast featured a public relations professional. During the 50-minute segment, Furman answered questions about how a PR strategy can help a cleaning business.
My commitment to “loose diamonds” in 2024
My commitment to “loose diamonds” in 2024 - I hadn’t worn my wedding ring for years, and the reasons were both practical and trivial. It had a loose diamond, which needed to be fixed before I could wear it again.
Ruth Furman shares PR & SEO tips on The Ginger Show
Allen and Furman touched on a wide range of topics, among them how public relations (PR) efforts can help build a brand and business.
Las Vegas-based The Coop to host International Coworking Day Event on August 9th
FREE Coworking, plus a whole day of free events and opportunities for local small businesses and entrepreneurs
Solutions of Change hosts its 6th annual Healing to Health Community Intervention Program to bring mental health dialogue to the community
I met Dinisha Mingo in 2020 through the Urban Chamber. She is a leader in our community. The non profit she founded has an awesome event coming up.