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Ruth Furman’s Blog

When business gets personal – and everyone wins
Kelli Maruca Kelli Maruca

When business gets personal – and everyone wins

It’s often said that you should separate your personal and professional lives, but in my line of work, that’s definitely not always the case. In fact, some of my best business wins come when friendships and client relationships intersect.

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Seeing the value in your work without external reinforcement
Kelli Maruca Kelli Maruca

Seeing the value in your work without external reinforcement

I’m one of those lucky people who loves their work, and doesn’t see it as a job. I’m always energized to find new media opportunities for my clients, and I see my work as fulfilling and rewarding. I am blessed to have many grateful clients who sing my praises and thank me for my efforts.

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Sometimes it's good to break your own rules
Kelli Maruca Kelli Maruca

Sometimes it's good to break your own rules

2024 has been a blur. I spent a good part of the year caring for my mother in Indiana while maintaining a high-touch customer experience for my clients in absentia. Somehow, I’ve managed to do it, and I’m grateful for all the help from my very nimble and responsive team.

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Ruth Furman shares PR tips for cleaning companies on MaidCentral’s Smart Business Moves podcast
Kelli Maruca Kelli Maruca

Ruth Furman shares PR tips for cleaning companies on MaidCentral’s Smart Business Moves podcast

Ruth Furman shares PR tips for cleaning companies on MaidCentral’s Smart Business Moves podcast Ruth Furman recently appeared on MaidCentral’s Smart Business Moves podcast. The show is co-hosted by Tom Stewart, owner of cleaning business operations software developer MaidCentral, and Liz Trotter, owner of Core Profit Builders, a cleaning business coaching company. It was the first time the podcast featured a public relations professional. During the 50-minute segment, Furman answered questions about how a PR strategy can help a cleaning business.

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My commitment to “loose diamonds” in 2024 
Kelli Maruca Kelli Maruca

My commitment to “loose diamonds” in 2024 

My commitment to “loose diamonds” in 2024 - I hadn’t worn my wedding ring for years, and the reasons were both practical and trivial. It had a loose diamond, which needed to be fixed before I could wear it again.

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